Naomi Oshiro of UNIVA America (UAI) provided sales support for Greeting Life America, a UAI partner, at NY NOW, a large-scale gift show held twice a year at the Jacob K Javits Convention Center in New York. On the day of the event, she stood at the booth and introduced Japanese stationery, small items, and gift items to buyers from across the United States. The ability to handle and examine the products in person, as well as the option to purchase them on the spot, is the biggest attraction of this gift show. This time, products targeting the holiday season and calendars for the coming year were particularly popular. The next NY NOW Winter event is scheduled for February 2026.