Naturally Plus turned 25 years old

Celebrating the 25th Anniversary of the Founding of the Company
A quarter of a century after its founding, Naturally Plus celebrated its 25th anniversary on March 8, 2024. We would like to express our sincere gratitude to the UNIVA Group, our partner companies, and our members for their support and patronage of this major milestone.

Partnerships that transcend generations and borders
Starting in March 1999 in Ariake, Tokyo, the company has grown to 29 bases in 12 countries and Naturally Plus Global, which has realized commercial distribution to more than 150 countries and regions in addition to the countries where it operates. Now, in 2024, there are more than 3 million members (cumulative members) around the world, and partnerships that transcend generations and borders are being born. Our business model, which embodies "globalization" that allows us to develop our business globally while staying in Japan, is our greatest strength. In June 2014, we entered the United States, which is a mecca for network business and a major supplement powerhouse. It was the biggest challenge for Naturally Plus, which was born in Japan, but it is making steady progress, with CFC achievers in 2019 and Millionaire in 2022.

Through this experience, we arrived at a work style called "You Economy". Work styles will continue to evolve with the times, and diversification will continue to accelerate. You Economy is about "adapting work to life, not life to work." The future we envision is to realize a society where many people can live a truly prosperous life and a true work-life balance by providing next-generation work styles that are not bound by time, place, or human relationships, and that do not overdo it, but still provide a solid second income.

Pursuing the potential of business beyond national borders with Global One Tree
Today, we regard Naturally Plus, which is expanding globally, as one big tree, "Global One Tree," and aim for speedy management. This means that we will use the strength of the One Tree organization to share the necessary budget and resources, and work together to pursue new business possibilities. In 2024, we are looking to develop the Chinese market in the United States. To that end, we will work beyond the Taiwan-U.S. border, such as starting customer service in Taiwan for Chinese people living in the United States.

NEXT100 ~Aiming to be a company that will last for 100 years~
For Naturally Plus, which aims to be a company that will last for 100 years, the 25th anniversary is only a quarter of the way through. Many of us will not be able to see Naturally Plus as a 100-year company, but I believe that focusing on what we can do and do now with an eye on the distant future will pave the way for us to become a 100-year company.

In the 26th fiscal year, we are focusing on "increasing the number of new registrants" throughout the fiscal year. With the aim of increasing sales by 5%, all employees will work together to achieve the target.

We will continue to respond sensitively to changes in the situation and maintain a flexible attitude to redesign new value. All for the smiles of a million people.

Naturally Plus Co., Ltd.
President & CEO of NPUSA
Takashi Tajima