MESSAGE
Building energy infrastructure for the next generation, starting here
Hello everyone. I'm Yaga, CEO of UNIVA FIT Corporation.
This may seem abrupt, but what comes to mind when you hear "renewable energy"? Many people associate it with negative impressions like "shady," "suspicious," "deforestation," or "environmental burden." Various negative campaigns also circulate online.We at UNIVA FIT were born to rebuild "transparency," "technology," and "trust" in the chaotic renewable energy market. We combine the youthful energy of the Heisei generation with the robust corporate governance of a listed group company, backed by reliable information and development know-how built through hard work and proven results. Our mission is to elevate the renewable energy business into a truly essential industry.
I am originally from Takayama City, Gifu Prefecture, growing up in a snow country where winter snowfall exceeds five meters. During university, I encountered door-to-door sales, launching my career as a salesman. After gaining apparel experience overseas, I founded Fit Founder at age 26. However, the early days were far from smooth sailing. I nearly lost the company four times due to the bankruptcy of a prime contractor and fraud by a partner. Each time, I changed the product and business model, eventually arriving at the renewable energy sector. With everyone's support, we grew to a group sales scale of 8 billion yen within three years.
Door-to-door sales are an excellent cash cow, but constraints under the Specified Commercial Transactions Act make it difficult to increase the PER and gain recognition in the capital markets. Therefore, we shifted our focus from door-to-door sales to development, corporate clients, industrial solar power, and energy storage facility businesses. Currently, we are forming SPCs with major financial institutions, engaging in non-recourse power plant development and acquisitions, as well as the development and sale of grid-connected energy storage facilities and non-FIT projects.
While the renewable energy market offers tailwinds, we've witnessed the industry's dark side: land-grabbing brokers reselling projects without development permits, listed companies defaulting on repayments, and anti-social forces swarming around vested interests. This is precisely why we vowed to be "a company that implements legitimate renewable energy in a legitimate manner."
A major turning point in establishing UNIVA FIT was meeting Mr. Muneyuki of UNIVA OAK. While we possessed development know-how, we lacked expertise in exit strategies. Partnering with them provided significant impetus to build an integrated system covering everything from landowner negotiations to development and sale.
According to Mizuho Bank estimates, achieving carbon neutrality requires an additional 300GW. Even if we increase the adoption rate of residential solar to 20%, that would only amount to 100GW. The remaining 200GW must be covered by corporate rooftops, idle land, and grid-connected storage facilities. In other words, the very domain we are tackling is the heart of Japan's renewable energy future.
By merging UNIVA Group's expertise with the execution and sales capabilities honed by our young, Fit Founder-trained team, we will transform the renewable energy industry into a substantive sector through "Transparency × Trust × Technology × Sales Power." We will revolutionize Japan's energy structure and build infrastructure worthy of being passed on to the next generation. This is the mission of UNIVA FIT.
Together with you, we will shape the future of this nation.
We look forward to your continued support.
UNIVA FIT Corporation
President and CEO
Shintaro Yaga