Moving Beyond the Shock of “SaaS is Dead.”
UNIVA Gyro-n, with an eye on going public, reveals
Survival Strategy for the AI Era

UNIVA Gyro-n is currently striving toward a TPM listing this fiscal year, with all employees working as one to tackle the various challenges we face daily.

Our flagship MEO-related service, “Kikikomi,” has secured patents and gained solid support, particularly from major and publicly listed companies. While we have not yet completely dominated the market, we plan to quietly but steadily solidify our position as the “standard for word-of-mouth acquisition services,” starting with the expansion of our sales network through white-label partnerships.

Amidst these efforts, we are now facing a major question: the future of “SaaS,” the very foundation of our business. Currently, the provocative phrase “SaaS is dead” is circulating throughout the U.S. tech industry.

In this article, we’ll share our perspective on the “future of SaaS” and the new challenges we’re undertaking in response.

1. Why is “SaaS as a Tool” Dying?
What “SaaS is dead” means is the end of SaaS as a mere “work tool.” With the evolution of AI, replicating functionality has become easier, and the scarcity value of software has diminished. In particular, SaaS focused on operational efficiency seems to be at a crossroads.

In the marketing realm as well, advertising AI from companies like Google and Meta has become a black box, drastically reducing the scope for human intervention and control over these tools. SaaS that functions merely as a box—simply aiding in efficiency—may be nearing the end of its role in the AI era.

2. Gyro-n’s Irreplaceable “Sanctuary”
However, there is an asset whose value will explode in the AI era. That is “1st Party Data” (data owned by the company), which we can accumulate through the Gyro-n series. SEO, MEO, DFM, and EFO. These services are not merely management dashboards. In particular, the “raw data captured at the moment a user becomes a customer”—obtained through services like EFO—is an extremely high-purity behavioral log that is not subject to external regulations. This strength—our ability to generate and retain data in-house—is our greatest “weapon” that cannot be replaced by AI.

3. A New Challenge: The Future of "AI Training" Pioneered by AdOPS
To maximize this strength and demonstrate the right path for the post-SaaS era, we are launching a new initiative this spring called “AdOPS.”

In today’s advertising market, cookie regulations have created a major challenge: the declining accuracy of media AI training. AdOPS leverages the data acquisition and triggering expertise cultivated at Gyro-n to feed “true conversion signals” to media AI. This is not merely an operational aid. It is a completely new approach to advertising operations: optimizing massive AI systems with our own data—essentially “training AI specifically for our company.”

4. Conclusion: Moving Beyond SaaS to Become a Winner in the AI Era
We do not intend to remain merely a software vendor. We have earned the market’s trust through “Kikikomi,” cultivated high-quality data with Gyro-n, and now, with “AdOPS,” we transform that data into AI intelligence.

The phrase “SaaS is dead” is the gateway to our “SaaS 2.0.” Toward an “AI Orchestration Platform” that uses your company’s data as a weapon to control AI.

UNIVA Gyro-n’s journey continues.

UNIVA Gyro-n Limited
President and CEO
Hisaatsu Shimazu