Harnessing Change to Move Toward the Next Stage of Growth

This fiscal year is drawing to a close.
Looking back on this past year, rather than simply chasing sales figures, we have constantly asked ourselves, “What changes must we make to ensure we remain a company that continues to grow?” and have taken on various challenges. As a result, Naturally Plus is projected to close the fiscal year with sales up 4% year-over-year. This achievement—attained despite market conditions that were far from favorable—is the result of all our employees coming together as one to embrace change and take action, and for that, I am truly grateful.

The “Value Subscription Plan” That Fostered Customer Loyalty
One of the major factors supporting our growth this fiscal year was the introduction of the “Value Subscription Plan.”
Previously, our set products required customers to pay for 3, 6, or 12 months’ worth of products in a single lump sum. However, as our customers’ lifestyles and values have evolved, we recognized the need to adapt to the times by creating a format that is easier to start and easier to continue.

Therefore, in June 2025, we launched the “Value Subscription” under the concept of “Easy to Start, Easy to Continue.” While maintaining the 6- or 12-month subscription periods, we revamped the system to deliver one product per month and process payments monthly, creating a structure that makes it easy for members to continue without strain.

As a result, our retention rate has exceeded 85%, establishing a new foundation for long-term product loyalty. Additionally, our new member sign-up rate has increased by 19.2%. This is more than just a change in our system; it has also led to building stronger relationships with our members while expanding our reach to new customers.

Shaping the Future: Passing the Baton to the Next Generation
The “NP Fellow Training” program, which we have been implementing since 2019, has spent approximately seven years creating opportunities for a new generation of leaders to grow. Members who participated in NP Fellow Training have pursued their learning of their own volition and continued to take on challenges while spurring each other on. These cumulative efforts are now taking shape as a new force supporting the Naturally Plus business.
Now, as the baton is passed from the leaders who have been active on the front lines to the new generation, the stage is set for the next generation of leaders to take center stage.

NPUSA’s New Strategy for Tackling a Changing Market
Meanwhile, NPUSA is also reaching a major turning point.
Although conditions have remained challenging since the onset of the COVID-19 pandemic, we expect to close this fiscal year at approximately 100% of the previous year’s figures. We believe this is the result of the steady, diligent efforts of our local teams and the solid business foundation they have built.

Furthermore, looking ahead to the next fiscal year, we have been working to create new touchpoints with customers by leveraging social media ads and landing pages to promote not only our products but also the appeal of the Naturally Plus business through digital channels. It is important to expand opportunities for new connections in line with the needs of the times, while continuing to value the human connections that are the strength of network marketing.

Building on this foundation, on July 23, N selection launched “VQ-SOMA,” a test kit that allows users to easily measure five key wellness indicators. It is a new tool designed to help people understand their own condition and raise their awareness of health. Moving forward, we aim to drive further growth for NPUSA by using this kit as a catalyst to create new touchpoints and establish a pathway that leads to a deeper understanding and greater use of our products.

An ideal future is created by those who take on challenges
For the next fiscal year, NPJP has set a target of 103.3% year-over-year growth, while NPUSA has set a target of 109%.
NPJP plans to launch a major new product. While this new product represents a significant growth opportunity, it alone will not be enough to achieve our targets. It is crucial to drive an increase in new registrations through various initiatives, such as enhancing the value of existing products, strengthening relationships with our members, and creating new touchpoints with potential customers.

This year’s FESTA theme is “ON FIRE ~Toward an Ideal Future~.”
An ideal future does not materialize simply by waiting. Only those who take on challenges can move closer to that ideal.

The same is true for our company. The moment we choose to maintain the status quo, growth stops. That is why we will continue to embrace change and take on new challenges. The efforts of each and every employee shape the company’s future, and the accumulation of these efforts leads to the growth of the entire group.

In the coming fiscal year, let’s unite as a group to create new value and stride forward with determination toward our ideal future.

Naturally Plus Co., Ltd.
President and CEO of NPUSA
Takashi Tajima